Struggling with Visibility on Social Media in New Brunswick?
If you’re an entrepreneur in Saint John, Fredericton, or anywhere in New Brunswick and your social media isn’t converting—this is your wake-up call. The truth is: social platforms are powerful tools, but only when used correctly.
At Ditrop SMEs, we help NB entrepreneurs stop wasting time and start seeing real results. Let’s explore 7 of the most common social media mistakes business owners still make and how to fix them in 2025.
Need help? Book a FREE Social Media Audit with Ditrop SMEs and let’s grow your brand the smart way.
1. Ignoring Local Branding Opportunities
Too many businesses post generic content that doesn’t reflect where they’re from.
If you want to stand out in New Brunswick, you need to claim your local voice.
- Use hashtags like #SaintJohnBusiness #FrederictonLocal
- Tag your location
- Talk about local news, events, and culture
2. Inconsistent Posting or “Ghosting” Your Audience
Posting once in a while? That’s not a strategy.
Social media algorithms love consistency.
- Create a weekly content calendar
- Use scheduling tools
- Track what works and double down
3. Focusing on Followers Instead of Engagement
10,000 followers don’t matter if only 20 are liking or commenting.
- Real growth comes from interaction
- Focus on polls, questions, DMs, and community-building
- Encourage feedback and conversations
4. Lack of a Clear Brand Voice and Visual Identity
Is your feed chaotic or confusing? That’s a problem.
- Choose brand colors and stick to them
- Use a consistent tone (friendly, professional, etc.)
- Use similar image styles for brand harmony
5. Selling Too Much, Too Often
Too many NB businesses only post to sell and it pushes people away.
- Try the 80/20 Rule: 80% value (tips, stories), 20% selling
- Share behind-the-scenes, customer stories, tips
6. Ignoring Social Media Analytics
No tracking = no progress.
- Use Instagram/Facebook Insights
- Look at reach, engagement, saves, link clicks
- Tweak your content based on performance
7. Avoiding Paid Advertising or Doing It Wrong
Boosting random posts doesn’t count as a strategy.
- Learn to target your audience by location, interest, and age
- Use geo-targeting for Saint John, Fredericton, Moncton, etc.
- Start with $10/day ads and test
Social media is not just for fun—it’s your ticket to visibility, credibility, and growth in 2025.
- Don’t let these mistakes cost you customers.
- Ready to grow your digital presence in New Brunswick?
- Book your FREE 30-minute Social Media Strategy Session with Ditrop SMEs today. [Visit sme.ditrop.ca Now!] Let’s plan your content, boost your engagement, and build a brand your customers trust.
